How to Use Bulk Emailing Services to Help Church Communications

October 3rd 2010

What Is Bulk Emailing?

“Bulk Emailing Services allows you to send email messages, newsletters, invitations with attachments ranging from documents to pictures to as many email addresses you have. With a bulk email service it will use its program to create, format, test and send the email for you. It will also post the results as to how many received, opened, clicked through or unsubscribed to the email. It will also allow you to upload email list, identify undeliverable addresses and unsubscribe those who elect to do so.

Emailing an e-newsletter can drastically cut down on publications cost and increase collective involvement. Most Bulk Emailing Services allow for multiple user access. They are also template based with easy upload utilities for pictures. Because the templates are web based they have less problems with being emailed than converted published in-house to html documents.

How Does It Work?

Bulk Emailing is done using names and email addresses you upload with completed templates they provide. Most services use excel or access data base files for name and address import. The service gives you choices of pre-designed templates and you fill in the content. You can upload your art and pictures into your gallery which can be used now and for future emails. When you are finished with your completed email it will allow you to view it before you send it. Some services will show you the results your email received and compare it with the results from your last email sent.

What Can A Bulk Emailing Service Do for Your Church?

It can lower your cost of publications and increase your readability/communications. The cost of these programs are easy on the budget. One such program that our company recommends is Mail Chimp (check it out on the links below). They offer a fantastic price for non-profits who send out to less than 500 emails a month, FREE, last time I checked.

With a web-based template email program you can bring several individuals in on the construction of the e-newsletter. Because they can work from their home or coffee shop you can involve those who otherwise would not be able to.

Example Applications of a Bulk Email Service for Churches

  1. E-Newsletters
  2. E-Meeting Agendas
  3. E-Sermon Notes
  4. E-Registration Forms
  5. E-Event Invitations

Suggested Links

Bulk Emailing Services
Mail Chimp: http://www.mailchimp.com
Constant Contact: http://www.constantcontact.com

 

Thanks,

Church Office Online